American Radiator Building
Raymond Hood
New York City, 1924

In the American Radiator Building the gothic style has taken on a new look. The shape of the structure mimics the Chicago Tribune Building, and reflects the setback laws of 1916--the New York city ordinance that tall buildings must be setback in proportion to their height to allow sufficient light and air to reach the street. The entire building is black with gold accents, a movement away from the light colored brick. The dark color of the building blends in with the windows, making it appear like one tall mass. The gold accents are a signal of the changing of materials and attitudes. These more stylized ornaments signify a the growing popularity of the style that will come to be known as Art Deco.