Appendix

Vanity Fair Average Monthly Circulation by Year
(All of this information is from Hoffman)

1913 12,856
1914 23,883
1915 40,610
1916 62,216
1917 69,322
1918 59,491
1919 68,273
1920 81,628
1921 81,271
1922 75,621
1923 77,251
1924 77,301
1925 80,644
1926 82,121
1927 85,923
1928 84,656
1929 83,012
1930 79,505
1931 90,482
1932 88,673
1933 84,495
1934 87,268
1935 88,868

Comparison of Magazine Circulations

  Vanity Fair Saturday Evening Post McCall's
1917 69,322    
1919 68,273 2,037,018 1,182,588
1920 81,628 2,062,335 1,345,550
1924 77,301    
1925 80,644 2,443,542 2,112,377
1926 82,121    
1930 79,505 2,890,988 2,522,738
1935 88,868    
  Time New Yorker Vouge
1917     119,676
1919      
1920     113,296
1924 43,743   128,366
1925      
1926 111,026 42,861 137,677
1930 305,551 101,984 130,933
1935 553,577 127,959 155,476

Vanity Fair Advertizing Revenue

1914 $54,489
1915 83,463
1916 167,383
1917 241,505
1918 172,728
1919 245,206
1920 488,851
1921 396,976
1922 428,418
1923 491,811
1924 492,688
1925 601,721
1926 786,968
1927 772,526
1928 770,075
1929 831,736
1930 674,013
1931 455,930
1932 259,908
1933 210,213
1934 336,574
1935 220,377