The picture on TIME's cover is always the picture of a human being, never the picture of a battle fleet, a squadron of bombers or gulls wheeling in high air--always, instead, the picture of people, of people's faces.
And the news in TIME is always told as the living story of human beings--never as the impersonal record of manners, methods, machines.
This preoccupation, this absorption with people has sired every policy of TIME's reporting of the news of the world, makes TIME write not of State and Government, but of men and women voting, arguing, lobbying... makes TIME show War as soldiers and generalissimos and the wounded... fills TIME's columns with vivid personal detail... turns TIME's very vocabulary on the lathe of "human interest." (January 31, 1938)
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