"Take It or Leave It" debuted on April 21, 1940 and quickly became one of America’s most popular quiz programs.

The format of "Take It or Leave It" was fairly straightforward: participants would be asked a series of questions, arranged by difficulty. The first question was worth one dollar; the total doubled with each successive question. The seventh and final question was worth $64. After each correct answer, contestants could “take” their winnings and walk away or “leave it” in the hopes of answering another question and doubling their money. Questions often came from the fields of music, sports, history or science.