1. What is the Purpose of the site?

  2. Who is the intended audience?

  3. What use will the audience make of the site>

  4. Who is the implied author of the site?

  5. Is the author credible?

  6. How does the author establish credibility?

  7. Is the site legible?

    1. Is the site easily navigated?

    2. Is text clear, concise, and impelling, leading the reader forward through the site?

    3. Are graphical and design elements clearly functional?

      • E.g., do graphics function as eye candy, illustration, evidence, or argument?
      • E.g., do design elements seem necessary and contributory to the overall impact of the site, or merely accidental or decorative?
    4. What are 0-3 strengths of the site?

    5. What 0-3 things might be done to improve or amplify it?