- What is the Purpose of the site?
- Who is the intended audience?
- What use will the audience make of the site>
- Who is the implied author of the site?
- Is the author credible?
- How does the author establish credibility?
- Is the site legible?
- Is the site easily navigated?
- Is text clear, concise, and impelling, leading the reader forward through the site?
- Are graphical and design elements clearly functional?
- E.g., do graphics function as eye candy, illustration, evidence, or argument?
- E.g., do design elements seem necessary and contributory to the overall impact of the site, or merely accidental or decorative?
- What are 0-3 strengths of the site?
- What 0-3 things might be done to improve or amplify it?