- Bill Bowerman is quietly building a track-and-field empire
at the University of Oregon in Eugene.
- Phil Knight, a middle-distance runner on the U of O track team,
begins a relationship with Bowerman that will change sports and
- Jeff Johnson becomes the first full-time employee of Blue
Ribbon Sports, the company Knight and Bowerman form to distribute Tiger shoes in the United States.
"A tiger hunts best when he's hungry."
- The Cortez, made to Bowerman's specifications, becomes Tiger's
- Steve Prefontaine, who never loses a race in four years at
the U of O, embodies the competitive spirit of the new NIKE brand.
- The Waffle Trainer® featuring Bowerman's unique Waffle®
outsole, becomes the best-selling training shoe in the country.
- NIKE establishes Athletics West, a "safe house"
for world-class athletes to train for Olympic competition.
- John McEnroe signs his first endorsement contract with NIKE.
The match is a natural.
- The Tailwind® shoe introduces NIKE-AIR® cushioning
to the world.
- Alberto Salazar wears NIKE shoes on his way to a new world
record in the New York City Marathon.
- Promotion reaches new heights (and sizes) with billboards,
part of the Olympic Cities Campaign.
- Joan Benoit wins the first women's Olympic Marathon in Los
- A young NBA Rookie of the Year signs with NIKE.
AIR JORDAN® is born.
- The Air Trainer High® defines a new fitness phenomenon,
- The Air Max® shoe gives the world its first view of NIKE-AIR®
cushioning. Visible excellence.
- Bo Jackson emerges as the world's greatest athlete.
- The Air Stab® shoe reveals a new technology, the Footbridge® stability
- Andre Agassi explodes onto the tennis scene
with an aggressive look and style of play.
"The commitment is to be a global company - one
management, one theme, one value, one ethic around the world."
-Richard K. Donahue
Just Do It becomes a call to action for a generation of fitness
- Huarache Fit technology changes the rules about footwear
- The Women's Print Campaign earns unanimous critical and popular
praise for its realism.
- Mike Powell shatters a 23-year-old record with a long jump of
29' 4 ½".
- NIKE assumes the lead in apparel technology with NIKE F.I.T.
fabrics, built for comfort and protection during high-intensity
- In an Olympics marked by surprise, Quincy Watts accelerates out
of the pack to take the gold medal in the 400 meters.
- An exclusive agreement between NIKE and The Athletics Congress
puts every USA Track & Field team in NIKE competition gear
for the rest of the century.
- Six NIKE athletes help win the Olympic gold medal in basketball.
- Long-time NIKE athlete Lynn Jennings becomes the first athlete
to win three consecutive World Cross-Country Championships. She
follows the feat with an Olympic medal.
- First visible in the Air Max® running shoe in 1987, NIKE-AIR
technology goes a step further in 1993 offering 30 percent more
cushioning than ever before and an unprecedented view of the
- Michael Jordan leads the Chicago Bulls to three straight NBA
championships, a third MVP title, and his seventh consecutive
scoring title before retiring.
- NIKE's Reuse-A-Shoe breaks ground by recycling old athletic shoes
into material for resurfacing sports courts.
- He corrals more than 50 major league records before injury ends
the 27-year career of Nolan Ryan at age 46.
- NIKE launches P.L.A.Y. - Participate in the Lives of America's
Youth - a call to action for everyone to help kids get and stay active.
- Romario is one of 10 flamboyant soccer players representing Brazil
and NIKE in winning the 1994 World Cup.
- The Air Deschutz® sandal is the best-selling shoe in the company,
leading NIKE Outdoor on its path to category dominance.
"We make sure the product is the same functionally
whether it's for Michael Jordan or Joe American Public."
- Pete repeats at Wimbledon.
- Monica Seles is back...in the U.S. Open finals.
- Cal Ripken, Jr. breaks Lou Gehrig's record for consecutive games at 2,131.
- Jerry Rice becomes the all-time leader in reception yardage.
- German tennis star Michael Stich joins the Nike ranks.
- Mark Allen wins his sixth Ironman Triathlon.
- Nike sponsors the USA Women's Basketball Team.
- Hideo "The Tornado" Nomo is named Rookie of the Year.
- Nike signs nine of the top ten NFL draft picks.
- Nike Golf hooks up with Nick Price, Michael Campbell and Tommy Tolles.
- The Nike skate debuts at the NHL All-Star Game.
- Dallas does it again.
- Picabo Street wins the World Cup Downhill.
- Kenya runs away with the World Cross-Country Championships.
- 70,000 fans see Jorge Campos lead the Los Angeles Galaxy to victory in
its MLS debut.
- Uta Pippig redefines courage at the Boston Marathon.
- Damon Stoudamire is named Rookie of the Year.
Information from Nike research packet. 1995 and 1996 information from
1996 Nike Annual Report