Works Cited


American Tobacco Company. Lucky Strike Advertising. Printed in U.S.A., 1938.

Arnold, Frank A. Broadcast Advertising: The Fourth Dimension. New York, NY. John Wiley & Sons, Inc., 1931.

Boorstin, Daniel J. The Americans: the Democratic Experience. New York, NY. Random House, 1973.

Briggs, Susan. Those Radio Times. Fakenham, Norfolk, Great Britian. Fakenham Press Limited, 1981.

Cantril, Hadley and Gordon W. Allport. The Psychology of Radio. New York, NY. Harper & Brothers Publishers, 1935.

Hettinger, Herman S. and Walter J. Neff. Practical Radio Advertising. New York, NY. Prentice-Hall, 1938.

Marchand, Roland. Advertising the American Dream. Los Angeles, CA. University of California Presss, 1985.

Sandage, C.H. Advertising for Retailers. Cambridge, MA. Harvard University Printing Office, 1945.


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