The image wealth and leisure, these
two tasteful upper class people
represent Ivory Soap.  The picture provides
no clues to the actual product.  And the text
makes no guarantees about the product.

Each of the ads offered the image of the wealthy, beautiful youths. In the Ivory ad, the leisure-time previously limited to the extremely wealthy has been opened up and is offered to those who would purchase the product. The man in the Kodak advertisement wears the clothing of the wealthy, lending his status to the camera, and thus to the purchaser of the camera.
With all of the new products and wealth, consumers needed to be wary with their purchases. Each new item made a statement to the neighbors of the social position the owner occupied. It was the magazines and advertisements which allowed the consumer to know which products were worthy of their attention. The new artwork displayed throughout the ad pages let the consumer know what kind of person was likely to own the product displayed. Each advertisement marketed the audience of the magazine or newspaper it was displayed in. Readers weren't likely to see the same ad in Harper's as they would in Munsey's.
Youth, refreshment, vitality, and sexuality
are promised to the purchaser of Coca-Cola
through the pictures.  Unlike the Ivory Soap

ad, the text avoids the literary and states
the facts.





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