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People
Like Ourselves: Forecast for Survey Graphic
by Paul Kellogg
November 1935
Consumers
Collectively, consumers have been the self-forgotten
men and women of the country. Their lack of organized strength
was visualized in the code set-ups of the NRA, dominated as they
were by producers and trade bodies. Yet consumption is the "we"
aspect of economic changethe quotient between income and
prices which expresses much of what we get out of our bargain
with life. These years of widespread want in an age of surplus
have become the crux of renewed attacks on private ownership and
profit-taking; and of current advocacy in their stead of production
set going by the stimulus of serving human needs. Our less philosophical
"share the wealth" agitations may be vague as to how this is to
be managed; but during the depression consumers cooperatives have
multiplied in the rural and semi-rural districts. The drives for
more rational distribution of essentials are illustrated by municipal,
state and national efforts to cut down the spread between what
farmers get and what families pay for milk....
For nearly ten years Survey Graphic has followed as probably
no other general magazine one field of sharp controversy in which
the consumers stake is urgentour need and use of medical
services. Each year more experiments in both group practice and
group payment go forward with the backing of progressive physicians
and laymen. The five-year study of the Committee on the Costs
of Medical Care is now followed by the vast national inventory
of chronic illness and disability which has been entered upon
by the United States Public Health Service with benefit of WPA
funds. It will add to the impatient body of facts on which we
can, if we will, base sound efforts to break down the wall of
cost between doctor and patient. As things stand, of the hazards
originally blocked out by the President's Committee on Economic
Security, sickness remains for report and action.
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