Postmodernism and ViolenceThe ability to laugh at violence provides a type of "anesthesia to undermine any moral revulsion we might feel about violence" (Corliss 76). Furthermore, the scenes at the narrator's office are shot in a flat style that lacks depth. The effect is similar to what Fredric Jameson terms "the waning of affect" (CLLC 16). Thus the flat cinematographic style along with the sarcastic tone of the voiceover in Fight Club emphasizes both the lack of morality in the characters and the sheer unexceptional and unremarkable nature of the violence. Violence begins to assume an innocuous demeanor because "in the postmodern procession of simulacra, traditional images of violence have lost their affective power, and consequently have been replaced by a more neutral style" (Grant 24). According to the three-volume set Violence in America, "American cinema has arrived at the postmodern point where it is fully aware of its history regarding such contentious issues as representations of violence and at the same time are able to mock the treatment of violence in these films, and other media, while employing their very same techniques" (Gottesman 524). It is precisely because of the banal treatment of violence that we as viewers can react to the violence in the same way it is presented--without remark and without exception. The Contemporary MomentThe cultural context surrounding the release of Fight Club was anything but "unexceptional." Released in October of 1999, Fight Club entered the American cultural circuit during a year when violence had become a heavily discussed topic. The film's release was delayed because of the spring shooting at Columbine High School in Colorado. The prevalence of violence in the 1990's has been a subject of fascination for cultural critics like Nicolaus Mills who asserts that "In the 1990's meanness is not just a political response we make periodically in our weaker moments. Meanness today is a state of mind, the product of a culture of spite and cruelty that has had an enormous impact on us" (Triumph 2). Mills continues, "Central to the new meanness, as well as distinguishing it from the confident Reaganism of the 1980's, is our feeling that we are no longer a coherent nation bound together by our past" (19). With the fall of the Berlin Wall in 1989 "our enemies are no longer clearly defined by the Cold War," and "the result has been an opportunity, seemingly boundless in its possibilities, for turning inward" (19). What Fight Club seems to suggest is that as men specifically turn their gaze on themselves what they find is potentially so disturbing that in extreme cases the result is self-destruction. The "new savagery" as Mills refers to it "is not simply the reflection of an underclass frustrated by hard times. It is also part of a middle-class culture that in recent years has seemed more and more at home with violence" (45). Joseph Natoli expands this argument in Speeding to the Millenium by contending "We are violent because violence is at the heart of our notions of competing, winning, progressing" although now "our violence is no longer part and parcel of our frontier spirit but a cancer on it" (156).
Prior to Fight Club's release, ultimate fighting clubs had been thriving in various American cities. Introduced in 1993 by the Ultimate Fighting Championship, the format was similar to the basement brawling of Fight Club. Professional wrestling, on the other hand, is characterized as entertainment, and consequently less authentic than bare-knuckled fighting. In Sharon Mazer's book Professional Wrestling she writes, "Its display of violence is less a contest than a ritualized encounter between opponents, replayed repeatedly over time for an exceptionally engaged audience," (3) commenting accurately on what occurs in Fight Club. Similar to the apocalyptic sentiment in Fight Club "the state of professional wrestling today thus provides clues as to what living at the end of history means. It suggests how a large segment of American society is trying to cope with the emotional letdown that followed upon the triumph of capitalism and liberal democracy" (Cantor 17). Just as the men in Fight Club attempt to reclaim their masculinity through violence, "the contemporary wrestler exemplifies the thoroughly postmodern idea that human identity is purely a construction, a matter of choice, not nature" (Cantor 20). The "authenticiy" of the fighting in Fight Club leads the men to believe that they can transcend their ordinariness through their ability to endure a violent beating. While professional wrestling embodies a "cooperative rather than competitive exchanges of apparent power between men" (Mazer 4), in Fight Club the power exchange is purely competitive. Despite the differences, the appeal of a movie like Fight Club makes sense in a culture that is attracted to the theatrics of professional wrestling which is a postmodern pastiche of ritualized fighting. Marketing the FilmSeveral television and internet clips appeared in the months leading up to Fight Club's October 1999 release. In the first television clip Fight Club is advertised as a heart-racing thrill ride. The voiceover describes the narrator as "tired of his job, sick of his stuff, looking for something new. But he wasn't ready for what he found." In a similar tone, the second television advertisement portrayed the film as a movie about "friendship, pain, pleasure, and chaos." Standing in stark contrast to the aforementioned clips is the third advertisement in which Fight Club appears to be a dark, romantic comedy. Unlike the pulsating techno music used in the first television clips, the playful music used in this advertisement contributes the portrayal of the film as light-hearted. The three television spots differ greatly from a couple of Internet clips that appeared. In these clips Edward Norton speaks directly to the camera and espouses the apocalyptic attitude promoted by Tyler Durden. In the first clip the narrator says, "I know you. You're a young guy...too young to have fought in any wars and if your parents weren't divorced then your father probably was never at home." In the second internet spot the narrator advocates a Nietchzean philosophy and asks, "If you could be God's worst enemy or nothing, which would you choose? Unless we get God's attention we have no hope of damnation or redemption." These clips seem to cut more deeply to the heart of the matter in Fight Club as they tout the Tyler Durden philosophy of destruction as a means to reclaim lost history. Other promotional pieces reinforced the film's blatant testosterone driven theme by demonizing femininity, urging film goers to "wash your feminine side clean off." In the first weekend Fight Club opened in 1999 it grossed $11 million in ticket sales placing it number one at the box office for the weekend of October 15-17. Sixty percent of the audience was male and 58% of the audience was under the age of 25 (http://www.boxofficeguru.com/). Domestically, the film only earned $37 million compared its overseas earnings of $71 million (http://www.worldwideboxoffice.com/index.cgi). Considering that it cost 20th Century Fox $65 million to make the film, the box office performance of Fight Club was disappointing, much to the delight of critics who proclaimed the film "…a witless mishmash of whiny, infantile philosophizing and bone-crunching violence that actually thinks it's saying something of significance" (http://calendarlive.com/top/1,1419,L-LATimes-Movies-X!ArticleDetail-5276,00.html). Given the fact that 1999 was also the year of the Columbine High School shooting, it is understandable that a film like Fight Club would have its share of conscientious objectors. The film defies the expectations of the audience who are accustomed to seeing violence within a certain context like Saving Private Ryan or Full Metal Jacket. When violence in a film is devoid of any particular historical context the public's reaction tends to be objectional.
All in all Fight Club remains a product that is distinctly attached to its cultural moment. By reworking the myth of regeneration through violence, Fight Club emerges as a contestation of the lengths that men will go to in order to truly feel alive in a society that has dulled their senses. Violence is posited as a solution or redemption, but ultimately violence is not the answer. I believe the film can be read as strongly anti-violent. Violence does not get the protagonist anywhere nor does it earn him anything other than a gunshot wound to the neck that was necessary to destroy his doppelganger. Although the film explores ways in which to reclaim masculinity, the film's ending suggests that masculinity has already been lost in the postmodern quagmire and even primitive and typically masculine-affirming activities like bare-knuckled fighting cannot provide salvation. A film like Fight Club will remain popular precisely because of the outrageousness of its plot. Movie-goers by nature are fascinated with spectacle, especially when that spectacle entails individuals acting outside of the traditional moral code. Anthropologist George Mentore notes this phenomenon: "In the modern desire for individual liberation, our society seems to be macabrely fascinated by the possibility of breaking free from the most sacred of moral codes which bind us" (68). It is our own fascination with these spectacles of violence that contributes to the mythologization of violence in American culture. The John Wayne western is too far in the past to have widespread appeal to the media-crazed youth generation of the late 1990s and into the 21st century. Fight Club then provides an alternative vision for the postmodern generation. Critic David Ansen sums it up best:
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