Roebuck and Company
1925 Sears, Roebuck and Co. announced, "We have become
the world's largest store" and stated that nine million
families bought from them. Based on this claim, and since
all mail-order houses included wearing apparel, the fashion
sections of the mail-order catalogs must have been America's
most popular and best-read fashion magazines.
section provides a look at the contents of Sears Catalogs
in the 1920s and 1930s, complete with full-page images and
a flip-through catalog.
over a century, Vogue has been the leading American
magazine devoted to the best in fashion, beauty, and lifestyle.
The magazine's mission statement says it all:
foundation of VOGUE’s leadership and authority is
the magazine’s unique role as a cultural barometer.
VOGUE marries features and fashion, putting fashion in
the context of culture, the world we live in — how
we dress, live, socialize; what we eat, listen to, watch;
who leads us, inspires us. By looking at what’s
going on in the world and on the runway, VOGUE can see
around corners, and lead readers to what will happen next.
VOGUE gives readers a lens through which they can view
our time, and gain knowledge and information they trust.
section provides a look at the covers and inside of Vogue
in the 1920s and 1930s, complete with full-page images,
as well as a flip-through collection of magazine covers.