Sears, Roebuck and Company

In 1925 Sears, Roebuck and Co. announced, "We have become the world's largest store" and stated that nine million families bought from them. Based on this claim, and since all mail-order houses included wearing apparel, the fashion sections of the mail-order catalogs must have been America's most popular and best-read fashion magazines.

This section provides a look at the contents of Sears Catalogs in the 1920s and 1930s, complete with full-page images and a flip-through catalog.



For over a century, Vogue has been the leading American magazine devoted to the best in fashion, beauty, and lifestyle. The magazine's mission statement says it all:

The foundation of VOGUE’s leadership and authority is the magazine’s unique role as a cultural barometer. VOGUE marries features and fashion, putting fashion in the context of culture, the world we live in — how we dress, live, socialize; what we eat, listen to, watch; who leads us, inspires us. By looking at what’s going on in the world and on the runway, VOGUE can see around corners, and lead readers to what will happen next. VOGUE gives readers a lens through which they can view our time, and gain knowledge and information they trust.

This section provides a look at the covers and inside of Vogue in the 1920s and 1930s, complete with full-page images, as well as a flip-through collection of magazine covers.