Advertising Slogans of the 1930s

Over the past century the American public has been exposed to thousands of advertising campaigns that have paraded a wild array of advertising slogans, jingles and catchphrases. And, of course, the point of any ad campaign is to focus on the sponsor's ultimate purpose: to lure customers to buy their products. Here are some zingers from the 1930s:

Campbell's Soup

  • "Mmm mm good"
(A slip of the tongue on "Amos ‘n’ Andy" actually affects the sales of what is now one of Campbell’s most popular soups. Introduced this year and originally called "Chicken with Noodles," the soup enjoys only moderate success until the night Amos misreads his copy and accidentally calls the product Chicken Noodle soup. Within days, the company begins receiving large orders for this new soup. For some reason, this shift in nomenclature matters and shortly thereafter, the soup is formally renamed "Chicken Noodle." )

Coca Cola

  • 1929: "The pause that refreshes"
  • 1932: "Ice-cold sunshine"
  • 1938: "The best friend thirst ever had!"
  • 1939: "Coca-Cola goes along"


  • "Guinness is good for you"
  • "Guinness for strength"
  • "My goodness my Guinness"
  • "There's nothing like a Guinness"


  • "When you care enough to send the very best"

Kellogg's Rice Krispies

  • 1932: "Snap! Crackle! Pop!"

Lucky Strike Cigarettes

  • 1932: Do you inhale? Of course you do! Lucky Strike has dared to raise this vital question because certain impurities concealed in even the finest, mildest tobacco leaves are removed by Luckies' famous purifying process."


  • 1929: "Here's Health!"
  • 1932: "Sparkling, Delicious"
  • 1933: "It's the best Cola drink"
  • 1934: "Double Size"
  • 1938: "Join the swing to Pepsi"
  • 1939: "Twice as much for a nickel"


  • "Step out with a Stetson"


  • "The Breakfast of Champions"

Wonder Bread

  • "Wonder Bread helps build strong bodies 8 ways"