Variety ad

Variety. 25 September 1935: 34.

"The world is living dangerously," the text declares, and with this advertisement The March of Time confirms that it uses controversy to sell its product. "Based on subjects of which the public is most conscious, and stimulated by aggressive advertising and exploitation, the March of Time is no longer a box-office prediction. It's a box-office production."

The film in question was released September 20, revealing that the company continued to promote its materials after their release.

The March Toward War: The March of Time as Documentary and Propaganda • © Mary Wood