March of Time ad

The Washingon Post. 20 July 1940: 5.

With its "what did your mother do about it?" headline and obviously romantic picture, this ad appears to be appealing to women. However, it also has a sexual undertone since when you look at the ad, without knowing the title, it looks like an ad about how to avoid sexual pressure from men. Note in the lower left corner that for the premiere, there were only reserved seats available, implying a large turnout.

The March Toward War: The March of Time as Documentary and Propaganda • © Mary Wood