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This four-page advertisement for Camel cigarettes was taken from the November 2, 1998 issue of Sports Illustrated magazine. Much like the cigarette tag, this ad uses cartoon imagery to sell the product. Goldberg's cartoon carried a political message, which is somewhat different from what is found in this cartoon. The ad sends a cultural message valuing wealth, beauty, and, quite blatantly, gluttony. Something else inseparable from cigarette advertising, the Surgeon General's health warning, is also found in this ad, showing a greater concern for health than was found during the cigarette tag's day. The overall campaign that this ad markets has a similarly collectable aim. There are more ads in this same campaign, indirectly encouraging the reader to search for others in the series.