Hower, Ralph M, The History of an Advertising Agency: N. W.. Ayer and Son at Work, 1869-1939. Rev. ed. Cambridge: Harvard University Press, 1949.
Damon-Moore, Helen, Gender as an Organizing Force in the World of Mass-Circulation Magazines. Madison, Wis., Wisconsin Center for Education Research, School of Education, University of Wisconcin, 1986.
Damon-Moore, Helen, Magazines for the Millions: Gender and Commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880-1910, State University of New York Press, Albany, 1994.
Endres, Kathleen L. and Lueck, Therese L., ed. Women's Periodicals in the United States. Westport Conn., Grenwood Press, 1996.
Keller, Kathryn, Mothers and Work in Popular American Magazines. Greenwood, Westport Conn., 1994.
Vinikas, Vincent, Soft Soap, Hard Sell: American Hygiene in an Age of Advertisement. Iowa State University Press, Ames, 1992.
Humphreys, Nancy K., American Women's Magazines: An Annotated Historical Guide. Garland, New York, 1989.
In the Time Period:
Hall, Roland S., Theory and Practice of Advertising: A Textbook Covering the Development and Fundamental Principles of Advertising and Methods of Representative Advertisers, McGraw-Hill Book Company, Inc., New York, 1926.
Phelps, George Harrison, Tomorrow's Advertisers and Their Advertising Agencies. Harper and Brothers, New York and London, 1929.
Brandt, Edith Roberts, The Memory Value of Advertisements with Special Reference to the Use of Color. New York, 1925.
Cherington, Paul Terry, The Consumer Looks at Advertising. Harper and Brothers, New York and London, 1928.
Luckiesh, Matthew, Light and Advertising and Merchandising. D. Van Nostrand Company, New York, 1927.
Abstract: The advent of the safety bicycle (as opposed to the high
wheeler) in the 1890's brought a new freedom of mobility for women as well
as a new era in commercial advertising and mass market magazine
publishing. While medical debates raged over the safety and benefits of
cycling for women, women's magazines sought advertising from bicycle
manufacturers. These magazines also created special issues containing
stories and articles about women cyclists. These developments highlight a
transition in magazine publishing from merely reflecting society to
assisting in the creation of social ideals. Magazines no longer counted
primarily on subscriptions for revenue, but began relying increasingly on
Articles from the Time Period
Hotchkiss, B., "Economic Defense of Advertising," American Economist. March, 1925, 15: sup 14-22.
"Repetition is Reputation," New Republican. August 3, 1927, 51:271.
Chase, S., "Tragedy of Wastes, Wastes of Advertising," New Republican. August 19, 1925, 43:342-5, Discussion: 44:100, 126-7, 139-40, Sept: 16-30.
"U.S.A. as an Advertising Achievement," Literary Digest, September 16-30, 1925, 91:15-16.
Loomis, Amy W. "Kodak Women: Domestic Contexts and the Commercial Culture of
Feldmann, Martha Johnson. "Never Underestimate Empowerment through Consumption: Women and
Advertising in the Ladies' Home Journal from the 1880's through the
Dodd, Dianne Elizabeth. Title: "Delivering Electrical Technology to the
Ontario Housewife, 1920-1939: An Alliance of Professional Women,
Advertisers and the Electrical Industry."