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As Thomas Frank claims in Conquest of Cool, "the history of consumer society is largely the history of the automobile." The fifties and early sixties saw automobiles treated as objects of worship mounted on showroom turntables, or full of a happy family, beaming ecstatically, while the neighbors gaze jealously in wonder and awe. By the late sixties, though, cars made their owners not the best on the block, but younger and hipper than their square neighbors.

 
 
 
Toyota 5/69 Torino 1/68 Torino 1/68
 
Chrysler Nov, 1968 Chevrolet Feb, 1969 Olds 3/69 Toyota 5/69

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