"Advertising in the 1960s taught that the advertising of the 1950s had been terribly mistaken, that people should not consume in order to maximize their efficiency or fit in or impress their neighbors. Instead, consuming was to derive its validity from the impulse to do one's own thing."

7up 1967 Tampax 1969 Eastern 69 GMAC 69
Sony69 Silva 69 Kendall oil 70 Silva 69