As movies and other mass entertainment options emerged and wooed away visitors, Coney Island saw a sharp decline in the 1920s. Although even more people were visiting Coney than ever before, the extension of the subway in the early 1920s brought lower income visitors with more low-brow taste out to the island.  Attractions became seedier, buildings were abandoned, and the formerly festive mood was changed.  

    Physical deterioration set in, and a series of fires devastated many of the original parks and wooden attractions. The ornate buildings, extravagant shows, grand ballrooms, and hordes of people faded and although Coney Island remained up and running until its official ceremonial close in the 1966, it was never the same again. However, the lessons learned there by visitors of all backgrounds about consumerism and the new American model of fun had already made an indelible mark on 20th century culture.