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Many innovations for the automobile portray the lifestyle associated with motoring. The cap and robe denote the "roughing it" style of driving in the early days of the automobile. The Bushing Bearings allude to a paradigm of freedom using the phrase "open road" in the advertisment. The lunch case for the automobile is another cultural object of the days of autocamping.
Many advertisements depicted the type of automobile in scenic areas or desperate situations. If a car could withstand the elements and long distances, it meant that it was of a strength that all desired. These pictures also show the elements of travail and the degree to which Americans hailed the strenuous life.
More automobiles making miles across the United States.
The name "Rambler" denotes the attitude that consumers associated with automobiles. Whereas today a car might be named "Firebird" for its speed and look, the "Rambler" showed the aimless, meandering spirit of the motoring world.
The attitudes of advertisments varied with intention depending on which class of consumers with automobile was intended for. The Packard is portrayed as a democratic, everyman's car in opposition to the luxury automobiles of Pierce-Arrow.
As soon as the manufacturers were able to meet the public demand in the commercial market; the infrastructure desperately needed to be built up around the new technology. Magazines such as AAA and others worked to build municipal support for better roads. The above thumbnails show the focus on road building and quality of parts for a sturdy automobile.
This cover of Scientific American in 1915 shows an artist's depiction of the death of the locomotive.