The inclusion of the character of Veruca Salt carries Veblen's theory of the leisure class one step further. The daughter of a peanut factory owner, Veruca is accustomed to a comfortable lifestyle. Although she is given everything she wants, she is never satisfied. Her insatiable nature exacerbates the already persistent cycle of conspicuous consumption and pecuniary emulation.

Veruca is commonly heard whining, "But I want a (insert desired good here) now, Daddy!" Her constant demand for immediate acquisition of goods sets the scene of this clip. Mr. Salt has shut down his peanut factory in order to put his employees to work finding a golden ticket for his insatiable daughter Veruca.

When the factory girl finds the golden ticket, she seems as excited to have found it as if she were its beneficiary. Thus, she exemplifies Veblen's description of property as booty. Though she must pass it on to its consumer, she possesses it for an instant.