Reecooperation and Credibility: Product Placement, Irony, Generation X

“If the film ‘Casabalance’ were made today, Rick’s Café would most likely be plastered with beer advertisements and Rick himself would be ostentatiously smoking Winstons”.

How does an object take root in our conscious? At one point do we watch a film and not consciously notice a brand placement as an ad? One things for sure, product placement is everywhere, and yet we often take it for granted or just assume that a certain product “was just there”. Product placement does work on us- it works on us partly because of it’s seemingly ubiquity. It’s everywhere in time and space to the extent that it’s diffifuclt to imagine a world with no brands. Therefore, it seems increasingly odd to us to have a can of beer labeled, “beer”.

FROM HERE I'LL HAVE STUFF ON HOW UBIQUITY IS ACHIEVED THROUGH WELL-PLANNED CROSS PROMOTIONS. THAT IS THE OVERLAPPING OF THE MOVIE WITH THE ADVERTISEMENTS FOR PRODUCT. I WILL LARGELY USE ONE OF THE 007 MOVIES TO SHOW HOW BENEFICIAL CROSS PROMOTIONS CAN BE FOR BOTH THE MOVIE AND PRODUCT. THINK INTERTEXTUALITY MY FRIENDS. INTEGRATION. SYMBIOTIC. AND DON'T FORGET THE POWER OF THE MCDONALD'S HAPPY MEAL!!!