The advertising and cartoons in the New Yorker painted a caricature of the 1920s woman. They cut their hair, wore make-up, smoked, danced, and voted. They were flappers. The advertisements for clothing stores, cars, and other fashionable items featuring flappers and women taking risks appealed to the 1920s woman.
Women of the 1920s also included housewives, who were enjoying new technological advances for the home. Reflecting the increase in leisure time and rise in consumption, advertisements for refrigerators, and household products such as disinfectant, were ubiquitous in the magazine.
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