Inside the classy, high-society publication The New Yorker, Dr. Seuss' whimsical series of illustrated advertisements are notable for their break from the traditional ads of the Big Apple's premier publication. Printed in the heart of the depression, Seuss' drawings present Flit, an insect repellant, as a cure for nearly every problem. Flit saves people from a policeman's anger and helps them secure business deals. It keeps you alive when deep sea diving and is essential for a successful work of high art. With Flit, Seuss presents a wonderproduct to a public in desperate need of a cure-all.