America: 1943. The United State's entry into World War II provided a significant jumpstart to the nation's economy, sluggish in the wake of the Great Depression. An increased need for production and a shortage of men back home required women to step out of their homes and into factories, offices, and even positions of heavy farm labor. The New Yorker's cartoons cope with this role reversal by humorously highlighting and then affirming women's new responsibilities and power. Advertisements encourage selflessness in female readership. The pervasive senses of duty and obligation eclipse any overt empowerment women might have gained from the shift, and of course there were many new skills to learn along the way, but ultimately the nation and The New Yorker had to recognize women's contributions to the economy and to the nation during the war.