The cramped textual space of the advertisements prior to the 1890's was disappearing. Magazines started incorporating pictures and slogans into the ad pages, selling the lifestyle as well as the product. Advertising became an art form. In the beginning of this reform, each magazine had a separate division built for advertising. This division would develop their own preferential way of advertising.
Magazines and producers started
using the testimonial to promote products.
(Henry Ward Beecher and Sarah Bernhardt) Images started appearing both in
the ads and on the products, creating
associative ties.  (Quaker Oat Man) Advertisements spoke to the dreams
of wealth of most new consumers.

As in modern advertisement, certain styles became standards throughout this new industry. Catch phrases started popping up in all of the ad, such as we guarantee our products and all new. These were the signs the knowledgeable reader of advertisements searched for. Advertisers started to learn the language of desires and fed upon the new culture. Most of the modern magazine readers were in the process of acquiring the correct veneer to model the upper class culture. Purchasing of these manufactured products brought them one step closer in appearance to the wealthy, leisured class. Advertisers targeted the specific markets of the magazines, guaranteeing each audience the same results in language they would appreciate.




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