One avenue is to sell to retailers: gift shops, bath shops, kitchen shops, hospital gift shops, and Bed & Breakfast inns to name a few. But how do you approach them? Here's what I do. 
 
First, make up a sample case of your products and scents. It's not necessary to have one of everything in every scent; just one of each product you make is enough. Be sure to cover all your scents somewhere in the mix. Take this with you everywhere you go. You never know when an opportunity to sell will present itself!
 
Now, scout out places that you feel your product will
fit in. When you find one ask who the buyer is and make
an appointment to present your stock. Sometimes the person you speak to on the first visit will be the buyer. She may say she has time to look right then. Be sure to have a price list, brochure and order forms. Sometimes you'll present  your product only to be told that they already carry a similar product that they buy at a cheaper price. If
you know your prices to be good don't give up or lower
 your prices! I carry small sample size products to leave at stores like this. I offer the sample while explaining why my product is superior. I've even bought the competitor's product off the shelf and given it to the shop owner to compare. You and I know that a 4 oz. bar of soap that's being wholesaled for $1.25 doesn't compare with our soaps. The owner may not know the difference. 
 
For hospital gift shops and Bed & Breakfast establishments I make up small gift baskets. Both places are usually thrilled to have a local product available! For the Bed & Breakfast establishments I offer private label custom scents. They "own" the scent I create for them as long as they order on a regular basis. When they stop ordering ownership reverts to me. Inn owners love this, especially if there are competing inns in town!
 
Once you have an account be sure to check back often. Some shop owners don't notice when inventory is low or may not know how to display your product to make it sell. This kind of personal service can keep an account yours when the competition catches on to how much soap you're selling!
 
I know cold selling sounds scary. But I'm really a very shy person. If I can do it I know you can!