Taking it Home:
COLLECTIBLES
Proceed to Literature Analysis
Proceed to the
Literature Analysis
Tour the Gallery
Tour the
Gallery

(Click on the image to the right of each paragraph to enter the gallery.)

WHAT FOLLOWS IS A SERIES OF GALLERIES of collectibles from the fair. No text accompanies these galleries; I will let the images speak for themselves. What I believe you will notice is that these collectibles actively marketed the notion of machine-age progress to 'the people.' In the gallery On the Walls, you will notice that many of the posters blend images of machine-age architecture with other images of machine-age technology as well as a touch of ideology. The locomotive charges by window-less skyscrapers. Lady progress stretches her arms to embrace the city. Placing these images in posters allowed the consumer to appropriate the iconography, condoning and promoting this iconography in the process. The bearer of the poster then continued the work of the exposition by disseminating the vision of machine-age progress to every visitor to his or her house. Click here for On the Walls
In the Around the House gallery, you find some collectibles that were intended for display only, but others that were clearly meant for use. The plates that bear the images of the exposition architecture would have been displayed in a dining room cabinet. But the desk items, the lamps, and the radio were designed to be used in the home. The lamps make the new architecture of the machine-age into a household icon, making the owner of the lamp more familiar and more comfortable with this otherwise foreign architecture. Click here for Around the House
The third gallery is what I call Knick-knacks. These were created more for the promotion of the fair itself than to provide an education of the machine-age. But by selling the fair to Americans, by encouraging them to 'get behind' the fair, these knick-knacks also marketed the messages of the fair, and so did their own work towards re-ordering progress. Click here for Knick-knacks
Finally, for the kids are an assortment of Playthings. By making the images and the ideology of the fair prominent in the eyes and ears of 1930's youth, the new ideas of the machine-age could take hold of society more quickly. Click here for Playthings