FOX WEST COAST THEATRES FILM GUIDE Directed and Produced by: Dan Cooper, Amy Startt, & Julie
Boucher In Association with The American
Studies Program at UVA
Why We're Looking at Talking Movies
The movies listed on the advertisement are some of the very first
attempts by Fox Studios to incorporate sound into their films. Like many movie
moguls of his time, William Fox was reluctant to embark on the switch from silent pictures
to talkies, especially because of the great financial success silents had brought
him. However, the box office success of his talking films convinced Fox that the
switch to talkies could be quite lucrative. Following this revelation, Fox increased
the production of sound pictures, and as a result, his studio became one of the most
powerful in the film industry.
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