NOW PLAYING... FOX WEST COAST THEATRES FILM GUIDE Directed and Produced by: Dan Cooper, Amy Startt, & Julie Boucher In Association with The American Studies Program at UVA    
Why We're Looking at Talking Movies

    The movies listed on the advertisement are some of the very first attempts by Fox Studios to incorporate sound into their films.  Like many movie moguls of his time, William Fox was reluctant to embark on the switch from silent pictures to talkies, especially because of the great financial success silents had brought him.  However, the box office success of his talking films convinced Fox that the switch to talkies could be quite lucrative.  Following this revelation, Fox increased the production of sound pictures, and as a result, his studio became one of the most powerful in the film industry. 
 

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