The Attic: Visions of Women in 1920s Magazine Advertising Advertisements in McClure's Magazine

Inside Back Cover, January 1923 McClure's
Magazine,
Vol. 54,
No.11. Script (to the left): NEW
Kissproof the waterproof
rouge...in a startling jade green case New! Different!
Equisitely
modern! Daintily thin! Never before has a Compact Rouge been offered in
such a strikingly original case! Luxurious gold and brilliant jade green!
An Exclusive Compact Rouge for Particular Women--yet costs but 50c! And
its genuine Kissproof! Waterproof it stays
on! Kissproof -- the
modern rouge -- stays on no matter WHAT one does! A single application
lasts all day! The youthful NATURAL Kissproof color will make your cheeks
temptingly kissable--blushingly red -- pulsating with the very spirit of
reckless, irrepressible youth! Your first application of Kissproof will
delight you! Your dealer, if up to date, has this striking new rouge.
Get it today! Look for the rich gold and jade green case--and be sure it's
stamped Kissproof! If your dealer cannot supply you, send direct or
Send for Kissproof Beauty Box It contains a week's supply
of
this
new, natural Kissproof Compact Rouge, a dainty miniature Kissproof
Lipstick, a whole month's supply of Delica_Beow, the original liquid
dressing for the lashes and brows, and a week's supply of Kissproof, the
Extra Hour Face Powder. Send teh coupone now--you'll be glad Kissproof is
what it IS after you start using it!
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