Good Housekeeping

Considered one of the "Big Three" women's magazines, Good Housekeeping was published "in the interest of higher life in the household" (#27, 268 #26, 215). It offered household hints or advice on "architecture, home furnishings, fashion, and beauty" (#26, 216). These themes and the populace interested in them meshed well with the offerings of Colonial Williamsburg. Vast efforts were made to accurately recreate the beauties of architecture and interior design during the renovation. By showcasing these aspects, Americans could celebrate and appreciate the efforts of restoration as the pinnacle of their own attempts at transforming or decorating their homes.

A three part series was printed on Colonial Williamsburg, the later two on the restoration of the Carter-Saunders house and of a modest cottage respectively. Where as most articles on the restoration focused on the larger government buildings, Good Housekeeping entertained its audience's interested by attracting them to the restored homes of Williamsburg. Detailed descriptions of carpets, wall papers, china, draperies, upholstery, and wall paint were aimed at arousing the esthetic interest of the readership. In addition, the mention of Washington's presence at the Carter-Saunders house and the statement that the house "captures the imagination" create a historical imagination which might attract the reader to explore the hallowed grounds and houses of this revered town(#18, 70-71). To validate the correctness of the setting, readers are informed of the vast sources used in the reconstruction, which is compared to "an intricate jigsaw puzzle from which not a single section had been lost" (#19, 78).

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